About the Webinar

Free for LCA Members | $25 for Nonmembers

Are you struggling to find and keep skilled landscape professionals? The landscape industry faces ongoing labor challenges, impacting growth and service quality.

Attend this webinar to learn strategies for building a thriving, loyal team. It addresses major challenges in landscape recruitment and retention. You'll get actionable steps to attract top talent and create a workplace where employees thrive.

What you'll learn:

• Attracting Top Talent: How to create effective job postings, use online and offline channels, and showcase your company culture to stand out.
• Building a Positive Workplace Culture: Learn to foster engagement, open communication, and respect so employees feel valued and are motivated to stay.
• Effective Retention Strategies: Explore innovative approaches to employee retention, including career development, compensation, work-life balance initiatives, and recognizing achievements.
• Real-World Success Stories: Gain insights from landscaping companies that have successfully navigated the labor shortage and built strong, dedicated teams.

Who should attend:

• Landscape business owners, managers and foremen
• Hiring managers
• Anyone involved in recruiting and retaining landscape professionals

Don't let the labor shortage hinder your business. Register now to gain the tools and knowledge to build a strong, loyal team and ensure the long-term success of your landscape business.

About the Speakers

Keith Bowman

McHale Landscape Design

Keith Bowman is the President of Horticultural Services and Business Development at McHale Landscape Design and has worked in the landscape industry for 22 years. He has been involved with LCA for 15 years and serves on the Board to help elevate the landscape industry and its partners. Keith holds a B.S. in Turf Grass Science from the Pennsylvania State University and brings a strong academic foundation to his professional role. 

Robert Lehnhoff

Lehnhoff's Landscaping

Robert Lehnhoff brings valuable insight and leadership to support the association’s mission. His commitment to the industry helps strengthen the connections, standards, and resources that benefit all LCA members.